Coach Realtors Hosts Luxury Home Marketing Forum
On November 15th, Coach Realtors hosted a one day symposium held at the Carlyle on the Green at Bethpage State Park, home of the 2002 and 2009 US Open golf championship. The by invitation only meeting brought together 100 of Coach Realtors's top sales associates, each with a record of success in marketing upper tier properties.
The discussion covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product and creating a marketing plan for the multimillion dollar property. “The seminar provided new insight about the upper tier market and helped our sales agents to polish their skills. There is not a luxury home buyer or seller on Long Island who will not benefit from the knowledge our sales associates have gained” stated Lawrence P. Finn, Owner and President of Coach Realtors.
The keynote speaker at the event was David Michonski, author of Power Marketing for Luxury Real Estate. Mr. Michonski has been seen on CNBC, the Today Show, CNN and ABC News. He has listed, marketed, sold or consulted on some of the most prestigious properties in the world including Sunny and Claus von Bulow’s “Clarendon Court” in Newport, Rhode Island, the Schlumberger family’s palace in Sintra, Portugal and “Sunninghill Farm” in Upper Brookville, New York, home to the owners of Triple Crown winner Seattle Slew and Slew of Gold.